By the time 8-9 pm rolls around, the majority of people are looking for an answer for their insane food cravings.  We are desperately looking for something to chase away the junk food monster.  Desserts, chocolate, chips, cheesies, and fast foods all do the trick… temporarily, then you finish an hour later feeling tired, sluggish, indigestion and heartburn.  Where does it all begin?  Well, it’s quite simple.  We’re being marketed at a very young age, where our behaviors and food choices are rooted.  Check out these commercials:

There’s absolutely nothing wrong with a junk food company wanting to make a profit.  That’s the nature of the capitalist, free-market system.  But buyer beware.  If you are living unconsciously, like over half the North American population, you can understand why we are the sickest species on the planet, obesity, cancer, chronic illness are all on the rise, and our health care system is under crisis.  But when you first become aware, you then have the foundation to change.  Without this awareness, you have no chance.

Sugar is more addictive than Cocaine

According to a recent study from the University of Bordeaux, An astonishing 94 percent of rats who were allowed to choose mutually-exclusively between sugar water and cocaine, chose sugar. Even rats who were addicted to cocaine quickly switched their preference to sugar, once it was offered as a choice. The rats were also more willing to work for sugar than for cocaine.  The authors also suggest that the reason why is because our taste buds have not adapted from ancestral times when refined sugars were not available.  

Another study from Princeton observed that when they removed the refined sugar from the diets of lab rats, these poor little animals experienced teeth chattering and increased anxiety levels– kinda like a junkie coming off heroin.  Make no mistake, this stuff is addictive, and it all starts with the formulas and processed stuff we feed our infants.  

Sugar stimulates reward centers in the brain, much like hard addictive drugs, alcohol, and nicotine.  My personal opinion is that we are a society that is addicted to sugar.  Not just refined sugar.  I’m talking about other forms of sugar as well that are just as harmful…white flour, carbs, grains, like rice and potatoes… These are also full of sugar, and our ancestors didn’t use them!   If you don’t believe me that you could be possibly addicted to sugar… try going off sugar, carbohydrates, and white flours/pastas for 10 days.  Bet you can’t do it.  It’s so difficult to find food without it as well– they’re even salad dressings, canned beans, mayo, pickles and ketchups.  

I recently went to a theme park in California on a holiday.  As I looked around and saw obese people all around me, I realized why–there was nothing available to eat that wasn’t full of grease, carbs, and sugar.  The entire family was obese, and all were walking around with huge soda containers.  (They probably blame it on genes, so choices don’t matter).  Even though it’s not politically correct to say, I felt so bad, because I couldn’t find anything to eat that was actually REAL food– fruits, veggies, salads… stuff that our bodies were designed to digest.  These poor people don’t have too many choices and they don’t even know it.  (The average North American eats in excess of 10 pounds of sugar each month.)

Why is that?  Because the theme park owners are geniuses… They know everyone’s addicted, so what’s the best way to keep them happy, spending money, and coming back for more, all the while making sure their costs stay low?  Easy… sugars, fats, and grease.  All processed foods that store well, that are the cheapest to buy, and keep people temporarily happy (while we die slowly).

I’ve found some neat ways to moderate my sugar cravings, and I would love to share them with you.  It’s not easy– nothing worthwhile ever is.  But the more you know, the more you research, the easier it gets.  You can get started with a few of these tips:

1) DO NOT DEPRIVE YOURSELF.  This may sound counter-intuitive, but think about your last attempt to stop eating those foods.  Didn’t last too long, did it?  That’s because your guilt feeds your cravings.  Guilt in general is caused by a negative memory of the past–  That in itself is a stressor, which lowers dopamine and serotonin levels, which causes us to panic and look for a quick fix… So you binge, which leads to another guilt, and the cycle repeats.  Don’t deprive.  Give yourself permission by having one day a week that is a “cheat day”.

2) Before you consume your guilty pleasure, eat something/do something that moves you in the direction of balance.  Have an apple, fruit salad, tossed salad, pushups, crunches, 30 minute walk.  Anything that is a healthy activity.  Do it FIRST.  I recommend this to all my patients who are trying to transform their food intake.  This helps to lower stress hormone levels, which is one of the underlying cause of you going after those foods in the first place.

3) Exercise.  Exercise has been shown to lower levels of Leptin, a hormone which has been found in excess in obese people, and shown in studies to cause appetite gain.  Sorry guys. You gotta get out exercise.  If you are sedentary, start by walking at least a half hour a day.  Exercise also lowers stress hormone levels, which are another reason why you crave fat and sugar.

4) Start adding in more raw stuff and healthy snacks. Believe it or not, there’s some amazing tasting stuff that is healthy.  You just have to look.  Buy a high powered blender and snack on smoothies, full of fiber and natural sugars.  Here’s just one of many websites which give you great recipes that actually taste good.  When you are at the supermarket, go one week without buying any of the junk.  Don’t have it in the house, and stock up and snack on healthy snacks, dehydrated fruit, and smoothies.  Increase the content of your raw, whole foods, and eat them first.  You’ll notice your waistline start to trim down within 4-6 weeks.  I now eat 50% raw as opposed to 10% a few months ago.

5) Cut out your soda.  Seriously.  After a month of going off it, you realize you didn’t need it in the first place.  A can of soda contains 8-10 teaspoons of sugar.  Would you put all that in your mouth in a single sitting?  Well we do it every day, and we’re getting sicker because of it.  Imagine feeding that to your dog.  You wouldn’t do that, would you?  Why?  Because the dog will get sick.  Well so are you… you’re slowly getting sick on that stuff.  Check this out.  Here’s a young lady who’s helping people change their eating habits.  I’m on her side.

 

And by the way… side note.  Artificial sweeteners like splenda and other products containing aspartame are worse.  There’s enough research out there to show unequivocally that they are toxic and should be avoided at all costs.  It’s actually better to have sugar than those products.  Stevia is a great alternative… but after you’ve gone off, you’ll see that you don’t really NEED it.

Good luck, and happy healthy eating.  Any other ways that have worked for you to overcome your cravings?  Please don’t hesitate to share.  I recently saw a bunch of people who I haven’t seen in months… They all asked me how I got so much trimmer.  I was sharing with them all this information, so I decided to blog about it.  Hope it helps you become healthier and live longer.

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